Bigger gulp: Russ Weiner liked Red Bull, so he launched Rockstar Beverages, a competing drink, and bought a Hollywood party house to promote it | www.labusinessjournal.com
This interview featured in the Los Angeles Business Journal is now receiving attention as well because in an interview, Rockstar CEO Russell Weiner credits his parents when responding to a question of how he came up with the drink (i.e. "My dad and mom have done consulting for GNC, Twin Lab, Nature's Herbs and Amway, developing products for them throughout the '80s and '90s. [...] I gave them the list of ingredients. And then, I'd tell them what to add in, what to take out ...")
